Content That Actually Works
Strategy. Production. Growth.
Built by someone who’s done it before.
Modern media doesn’t fail because of effort.
It fails because of strategy.
CHRIS ALLEN | FOUNDER & CHIEF CREATIVE OFFICER
I’m Chris Allen — a New York–based media executive and founder of Wayward Bound Media. For almost 20 years, I’ve built high-growth video, podcast, and digital franchises for some of the biggest names in media. Now I help brands, creators, founders, and media teams do the same. Faster, smarter, and with measurable results.
WHO THIS IS FOR
If any of this sounds familiar, you’re in the right place:
You’re investing in content, but growth is inconsistent
YouTube is confusing or underperforming
Your podcast exists, but doesn’t convert
Short-form content isn’t breaking through
Paid ads are doing the heavy lifting — and getting expensive
You know content matters, but your ecosystem isn’t connected
This is where most teams get stuck.
WHY CONTENT MATTERS NOW
Content isn’t optional anymore — it’s infrastructure.
Today’s reality:
Organic-style content drives 2–10× higher engagement than traditional ads
YouTube is the second-largest search engine in the world
Short-form video is the primary discovery engine for brands and talent
Podcasts build deep attention and trust that ads can’t replicate
Paid media rents attention. Great content builds it.
When content is done right, it drives:
Awareness
Trust
Search lift
Brand favorability
Long-term revenue
When it’s done wrong, it burns valuable time and budget.
WHY ME
I don’t just advise — I’ve built this before.
Over the past two decades, I’ve led and launched award-winning and revenue-driving franchises across video, podcasts, and digital platforms for major media brands.
Selected highlights:
Spearheaded Cosmopolitan’s YouTube channel, now surpassing 700M+ views and 2M subscribers
Launched the Morning Brew Daily podcast, reaching 13M+ downloads in its first 200 episodes
Executive produced Good Work, reaching 150M+ views and 500K subscribers on YouTube in one year
Led video & podcast strategies at Hearst, Fast Company, Inc., and Betches Media
Produced campaigns for brands like Walmart, Meta, and Karl Lagerfeld
I understand formats, distribution, talent, monetization — and how they all work together.
WHAT I ACTUALLY DO
I help teams turn content into a system — not a guessing game.
That means:
Clear positioning
Repeatable formats
Platform-specific strategy
Full production services
Smarter distribution
Measurable performance
Whether you’re a brand, founder, creator, or media team, the goal is the same: content that works.
HOW WE CAN WORK TOGETHER (PACKAGES)
One-Off Content Audit
Best for: Teams who want clarity fast
A focused deep dive into:
What’s working
What’s broken
What’s being underutilized
What’s missing
You’ll get:
A clear diagnosis
Strategic recommendations
A practical 30-day action plan
Expected results: Clear diagnosis and a prioritized 30-day roadmap that removes guesswork and shows exactly where growth is being blocked.
30-Day Content Turnaround
Best for: Teams stuck or plateaued
We:
Reset your strategy
Refine formats
Improve packaging and distribution
Optimize for growth and retention
Designed to unlock momentum quickly.
Expected results: Noticeable lift in clarity, consistency, and early performance indicators (engagement, retention, and discoverability) within one month.
3-Month Build & Launch
Best for: New channels, podcasts, or full ecosystems
End-to-end support:
Strategy
Format development
Platform setup
Launch plan
Early performance optimization
This is franchise thinking applied from day one.
Expected results: A fully launched, platform-optimized content ecosystem with repeatable formats, clear positioning, and momentum you can scale.
Ongoing Monthly Support
Best for: Teams who need senior expertise without a full-time hire
Acting as:
Strategic advisor
Creative partner
Growth lead
Production services
Ideal if you want consistency, accountability, and results — without adding headcount.
Expected results: Sustained performance improvement and strategic momentum without the cost or risk of hiring a full-time senior role.
Most consultants sell theory.
Most agencies sell production.
I sell systems that work in the real world.
If content is a priority this year — let’s get it right.
Whether you’re fixing what’s broken or building something new, I can help you move faster and smarter.
Television Academy member & judge
Webby Awards member & judge
Telly Awards winner & judge